In July 2023, the campaign “Vietnamese People Prioritize Using Vietnamese Goods 2022” concluded with positive results. The Standing Committee of the Steering Board organized a conference to summarize the implementation of the 2022 program and outline the directions for 2023. Ba Huan has actively supported this campaign since its inception, consistently aligning its practices with the effective policies and directives set forth by government agencies.
Over the past year, Ba Huan has actively supported the “Vietnamese People Prioritize Using Vietnamese Goods” campaign through numerous practical and impactful initiatives. These efforts include enhancing the development and distribution of products processed through Ba Huan’s closed-loop farming system, bringing authentic Vietnamese food products closer to consumers. This has been achieved by participating in trade fairs, exhibitions, and events organized by government agencies and reputable partners in the food and beverage sector, promoting high-value Vietnamese food to consumers. In addition, Ba Huan has collaborated with and supported poultry farmers in various localities, helping to leverage and stimulate production within the small-scale farming sector. The company has also launched promotional programs to assist consumers by distributing products to convenience stores and major supermarkets nationwide, ensuring everyone can access nutritious, high-quality products at stable prices.
The Fresh 24-Hour Nutritional Egg Counter at GO! supermarkets stands out as a key highlight in the journey of bringing high-quality Vietnamese products directly to consumers. Prioritizing fresh, clean, and high-quality products, Ba Huan ensures its items are integrated into the system through meticulous transportation and storage processes. This approach preserves the products’ value while meeting diverse consumer needs across different segments. Additionally, environmental protection measures, such as using kraft paper or bamboo baskets to package fresh eggs, contribute to community efforts to protect the environment. This initiative also supports Vietnamese brands supplying raw materials and packaging, integrating familiar Vietnamese products into daily life while promoting sustainable practices.
To strengthen the competitiveness of Vietnamese products in the market, Ba Huân has invested in advanced technologies, supported by a highly skilled R&D team and exclusive initiatives in developing spice formulas, blending, and diversifying food production. The products Ba Huân has launched recently are familiar dishes aligned with market trends, gaining popularity among consumers. These include Thai-Sauce Chicken Feet, Traditional Sausage, Shredded Dried Chicken, Chicken Floss, and Sterilized Sausages. The aim is to offer food products with a reputable brand, clear origin, and adherence to strict food safety standards, ensuring peace of mind for all customers during consumption.
The campaign “Vietnamese People Prioritize Using Vietnamese Products” was launched in 2009 and, after more than 10 years of implementation, has achieved positive results, receiving enthusiastic support from a large number of consumers. This campaign has contributed to boosting production and promoting socio-economic development. Buying and using Vietnamese products has become a long-standing habit for families. By using domestic goods, consumers not only help local businesses and industries thrive, but also feel assured about the clear origin, good quality, attractive design, and reasonable prices of the products.
Ba Huân is planning to launch more high-quality products in the near future, offering consumers delicious, visually appealing products with clear origin and brand identity. These products will meet food safety standards and, above all, be competitively priced. Additionally, Ba Huân aims to elevate the value of Vietnamese food products on the shelves of supermarkets nationwide, asserting the strength of the domestic livestock and food processing industry. The company is committed to meeting the ever-growing demands of consumers both in Vietnam and around the world.
