On October 26th, Ba Huân Corporation was honored with the Top 10 Asia Pacific Excellent Brand 2024, a prestigious title announced by the Asia Economic Research Institute.
This marks the 10th edition of the Asia Pacific Excellent Brand, which is evaluated and announced by the Asia – Pacific Economic Magazine in collaboration with international agencies and organizations. This year’s list focuses on companies and enterprises that have demonstrated continuous creativity, adaptability, strong digital transformation, and rapid recovery in production and business operations. Additionally, they have ensured effective labor and employment policies and made positive contributions to social and community responsibilities.
Mrs. Phạm Thị Huân, Chairperson of Ba Huân Corporation, represented the company in receiving the “Top 10 Asia Pacific Excellent Brand 2024” award.
This year’s award ceremony was held solemnly at the Ben Thanh Theater in Ho Chi Minh City and was broadcast live on HTV7, with the participation of many representatives from major enterprises. Mrs. Phạm Thị Huân, Chairperson of Ba Huân Corporation, attended the event and received this prestigious award.
Through the recognition of the “Top 10 Asia Pacific Excellent Brand 2024″ in 2024, the Asia – Pacific Economic Magazine believes that Ba Huân in particular and the companies in the “Top 10 Asia Pacific Excellent Brand 2024″ in general will continue to contribute positive values to the production and business activities of Vietnam, driving even stronger breakthroughs.
Strong Digital Transformation
Ba Huân has partnered with FPT to digitize its entire supply chain and production process (3F: feed, farm, food) by implementing the SAP S/4 HANA system and advanced technological solutions from FPT. This system enables Ba Huân to manage comprehensively from breeding at the parent farm, producing animal feed, to raising, harvesting eggs, and food processing. As a result, the company can tightly control the entire process from production to distribution, enhance management capabilities, and optimize operations. Additionally, this system helps Ba Huân reduce operating costs, lower product prices, and deliver the best benefits to Vietnamese consumers.
Ba Huân and FPT officially successfully launched the SAP S/4HANA system and the digital transformation project on September 28, 2023.
Focus on Technology Investment and Operational Process Improvement
With over 50 years of development, Ba Huân has continuously improved and invested in modern technology. Notably, the company has pioneered the import and application of advanced European production technologies to ensure the highest product quality, absolute food safety, and increased productivity. This includes world-leading egg processing lines from Moba (Netherlands) and automated liquid egg pasteurization lines from Sanovo (Denmark), ensuring clean and safe eggs for consumers.
In addition, Ba Huân has expanded its product portfolio to meet customer needs, ranging from clean eggs, poultry meat, to processed products like sausages, shredded pork, dried chicken, chicken skin snacks, etc., all adhering to high food safety standards and ensuring transparency in the supply chain and product origin. Premium nutritional products such as Keto noodles and chicken essence have also been researched and developed by Ba Huân to cater to the health-conscious consumer. This diversification not only helps the brand meet the diverse needs of the domestic market but also expands into international markets.
Social Responsibility
Ba Huân always places social responsibility at the forefront of its development and business practices. The company is committed not only to providing safe and high-quality products to consumers but also to making positive contributions to the community and protecting the environment.
Community Health Care: Ba Huân participates in numerous charitable programs, providing food and supplies to disadvantaged children in hospitals, such as the Mid-Autumn Festival program at the Children’s Hospital, gifts for children receiving treatment at the Ho Chi Minh City Oncology Hospital, the Ho Chi Minh City Eye Hospital, and especially providing food to areas affected by natural disasters and floods. The brand also supports health care initiatives, notably partnering with Medpro to deliver comprehensive health benefits to society.
Environmental Protection
In its production process, Ba Huân emphasizes the use of modern technologies to minimize adverse environmental impacts, from waste treatment to utilizing clean energy sources, aiming for sustainable development.
The Top 10 Asia Pacific Excellent Brand 2024 award is a testament to Ba Huân’s vision and international expansion strategy. The company aims not only to dominate the domestic market but also to target export markets in Asia and Europe. With products that meet high standards of quality and safety, Ba Huân is gradually asserting its position in demanding markets such as Japan, South Korea, Singapore, Hong Kong, and the United States.
Abdul Jalil Kader, Deputy Director of the Singapore Food Agency, visited Ba Huân’s high-tech poultry farm. (Source: HTV)
In the future, Ba Huân will continue to develop new products, apply modern technologies in production, and expand its distribution network. The company is also focusing on building a “Glocal” brand—combining strong local market presence with international integration capabilities. Through continuous innovation and improvement, Ba Huân is confident it will contribute to enhancing the position of Vietnamese agricultural and food products on the global stage.
